The award-winning helium label for a sparkling wine shows how labels can go far beyond their function as information carriers. The interplay of design, material and finishing creates a narrative depth that arouses curiosity and invites discovery:

• Storytelling through design
  A ballerina in motion symbolizes lightness and floating – a visual metaphor for helium. The motif is complemented by fine details from aviation, the names of the researchers who discovered helium and hidden references such as the lock to the sky. The design is a deliberate reference to the pioneering era of the 1920s and 1930s, when the dream of flying became a reality.

• Technical sophistication
  The combination of sustainable paper and an integrated moisture barrier in the form of a film ensures stability and protection – essential for the special requirements of a sparkling wine label. An innovative detail: the film remains in place during the filigree inner part die-cutting, thus increasing stability and moisture resistance.

• Symbolism in the design
  A defining element is the golden circle with an embossed structure that frames the ballerina. Towards the top, the fine hatching increasingly dissolves – similar to helium in the atmosphere. A subtle metaphor for lightness, transience and the conscious use of resources.

• Hidden elements to discover
  A Morse code implemented as embossing invites interaction and deepens the storytelling. Translated, it means “element of stars” – a poetic paraphrase for helium and a further allusion to discovery and innovation.

The success at the Golden Pixel Award 2025 underlines how effective labels can be when design, technology and storytelling are considered holistically – and how strong the results are that arise from committed teamwork.