A hidden advertising spot?
Back printing on labels.

For the majority of labels produced today, the focus is on the front label, which usually provides the relevant information and presents the product as well as the brand as a whole. However, to exploit the full potential of a label, the reverse side can also be taken advantage of. CARINI offers several interesting options for this purpose.

Multilayer labels are one such option. These peelable variants can be printed on the front and back, thus creating more space – e.g. for content information, safety instructions or multilingual texts.

As an exciting design variant, back printing is also very popular when it comes to transparent bottles and containers. Due to the printing technology and specialisation used, there are almost no limits to what CARINI can do. Whether single or multi-coloured or complex reverse printing – we will find a solution for your requirements that will inspire you and your customers far beyond the point of sale!

Another very interesting option is the combination of back printing and internal die-cutting. This can be used to communicate information or stories in an even more original fashion.

Would you like to take a closer look? We will be happy to support you throughout the entire process – from creative consultation to technical feasibility checks all the way to high-precision implementation.