Exceptionally strong in character and decisively embossed by the tradition-rich region at the foot of the “Wilder Kaiser”: With “the spirit of Ellmau” KAUFMANN Spirits has created much more than just another fine gin. Here, with high-quality ingredients and a mixture of serenity, strength and gratitude, as it were, an attitude towards life has been distilled that cannot be found anywhere else. Accordingly, the label features the popular night ski resort of Ellmau with a darkly mysterious illustration of the famous mountain in the background, dominated by the powerful golden lettering of the product name in authentic, distinctive typography. In particular, the combination of two white inks with two silver inks and an intense black gives the overall label the visual drama that caused such a stir among this year’s FINAT Award jury.